New Recycling Campaign Targets Those Who Are Not Avid Recyclers

First New Recycling Public Service Campaign in 40 Years

Austin, Texas: A new public service and awareness campaign is about to launch targeting non-recyclers.

The “I Want To Be Recycled” campaign is targeted to motivate Americans to recycle every day.

It was created by the same team that brought the “crying Indian” campaign to the public in the 1970’s.

According to a press release, “The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.”

It will be educational in tone and will help create greater awareness to the benfits of recycling and where and how to recycle.

I always preach that education is the best way to increase recycling rates.

Let’s hope this new recycling campaign will reach the nearly 67% of the American public that do not consider themselves to be avid recyclers.

Do you think it will persuade the non-recyclers to take more action?

Here’s to a greener tomorrow, today!

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Robert Piller, President of Eco Marketing Solutions, has over 29 years of experience in running and implementing green marketing campaigns and is a leader in the recycled promotional products industry, including offering one of the largest selections of recycled and reusable water bottles and imprinted coffee mugs, reusable and organic tote bags, recycled pens and pencils in the country. In addition to being a noted writer on issues of social and safety compliance, Robert Piller recently completed his CAS degree and BASI degree — one of the highest honors in the promotional products industry for his years of continuous education and certification. His company’s website, EcoMarketingSolutions.com, features over 25,000 eco-friendly promotional items in all price ranges, for any business or organization interested in going green. The site’s handy search tool helps you easily find biodegradable, organic and recycled imprinted promotional items in your price range and time frame.

Eco Marketing Solutions has a strong Code of Conduct as they carefully vet and qualify all their suppliers.

You can also reach him by email (robert (at) ecomarketingsolutions.com) or comment on his blog postings at GreenSpotBlog.com or below at his Twitter link.

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